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portfolio
Project 1: Marketing at Marriott
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Marketing at Marriott is a comprehensive eLearning course developed in Articulate Rise to educate above-property and property marketing professionals and individuals with direct or indirect marketing responsibilities across Marriott's global regions.
The course is structured into three key lessons: Structure, Strategy, and Activation. It equips learners with the essential functional knowledge to navigate Marriott’s marketing organization, terminology, and strategy. By bridging knowledge gaps, it empowers participants to better support or implement impactful marketing initiatives.
While the Structure and Strategy lessons provide a universal foundation applicable across all global regions (APEC, EMEA, CALA, and US/Canada), the Activation lessons are uniquely tailored to address the distinct needs of each region. To ensure accessibility and engagement worldwide, the course was also translated into four languages.
As Marriott’s first and only global marketing training program, Marketing at Marriott marks a significant step in unifying and elevating marketing expertise across continents.
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My Contributions:
Project Management
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Developed the Statement of Work (SOW) and a comprehensive project plan.
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Conducted a thorough needs analysis and defined clear learning objectives in partnership with stakeholders.
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Collaborated with subject matter experts and stakeholders across APEC, EMEA, CALA, and US/Canada to align content globally and develop region-specific Activation lessons.
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Led project kick-off meetings and facilitated weekly status updates to ensure alignment and progress.
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Managed vendors to maintain quality and timelines throughout the project lifecycle.
Content Development
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Designed the overall course structure and outlined the content flow for each lesson.
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Provided content direction and collaborated with vendors to ensure consistency and regional personalization.
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Partnered with vendors to refine the look and feel of the course for an engaging learner experience.
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Project 2: Global Technology
Voyage Program: Global Technology
The Voyage Program is a global initiative designed to accelerate the professional growth of university students and recent graduates. By providing hands-on experience across multiple functions within Marriott’s global hotel network, the program equips participants with the skills and knowledge needed to thrive. Personalized mentorship further enriches the learning journey, ensuring each participant's experience aligns with their career aspirations.
For the Global Technology segment of the Voyage Program, I developed a series of interactive eLearning courses using Articulate Storyline and Rise. These courses delivered engaging, high-quality training to bridge knowledge gaps and prepare future leaders in hospitality technology.
My Contributions:
Project Management
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Developed the Statement of Work (SOW) and a detailed Project Plan.
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Facilitated project kick-off meetings and conducted weekly status updates to ensure alignment and progress.
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Partnered with stakeholders to conduct a thorough needs analysis and define learning objectives.
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Collaborated closely with subject matter experts to identify and curate essential content.
Content Development
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Researched and developed course content in collaboration with AI and IT professionals to ensure technical accuracy and relevance.
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Designed and built interactive courses using Articulate Storyline and Rise, creating an engaging and user-friendly learning experience.
Project 3: STARS and LUMINOUS
Marriott STARS and Marriott LUMINOUS are exclusive, invitation-only travel programs for top-performing travel agencies. These programs reward agencies that excel in driving business, optimizing the leisure mix, and building stronger engagement with Marriott’s participating hotels. Travel advisors enjoy premium benefits such as hotel credits, early check-ins, and late check-outs, creating exceptional experiences for their clients while fostering lasting partnerships.
This training program, developed for general managers, owners, and global sales teams, provides a comprehensive understanding of how STARS and LUMINOUS operate. It covers program structure, eligibility criteria for hotels and travel advisors, and the benefits delivered to guests, participating hotels, and advisors. Focused on Marriott’s luxury and full-service brands, the training ensures that participants can effectively implement and support these prestigious programs.
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My Contributions
Project Management
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Developed the Statement of Work (SOW) and a detailed Project Plan to guide the project from inception to completion.
-
Conducted a thorough needs analysis and defined clear learning objectives in collaboration with stakeholders.
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Partnered with stakeholders and subject matter experts to gather and align content, ensuring accuracy and relevance.
Content Development
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Researched, wrote, and refined course content in collaboration with subject matter experts and stakeholders.
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Designed and developed the training in Articulate Storyline, then transitioned and updated it in Articulate Rise for a modern, user-friendly learning experience.
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